How to Pick the RIGHT Marketing Strategy for Your Business
Updated: Jan 24, 2021
Are you overwhelmed with running your business and hate marketing?
Here are some simple tips to make marketing simple and effortless.
There are multiple ways to get clients for your business, but the key is to choose two or three marketing strategies that are simple to manage, especially if you are a small business owner with not a lot of resources. Marketing can be broken into two types of marketing strategies: online strategies and in-person strategies.
Online strategies can include things such as email marketing, SEO (search engine optimization), social media, podcasting, paid advertising, and the list can go on...
In-person strategies can include in-person masterminds, physical stages, meetups (virtual or physical).
Out of these marketing strategy examples, having a digital strategy to reach bigger masses but an in-person strategy to increase sales conversion rates, is the key to creating short-term and long-term growth for your business.
If you are unsure of which marketing strategy is right for you and you business...
Here are some questions to ask yourself when choosing the best marketing strategy for your business:
How big of a reach do you want?
What is your spending budget?
How much time can you afford, using this particular marketing channel?
How long of a shelf life does this marketing strategy have?
Who is your target audience, where are they residing?
Finding the most effective marketing strategy comes down to..targeting your ideal audience directly, figuring out how much resources you want to spend, and how big of a reach you want?
When it comes to digital/online marketing strategies the customer reach is massive because it is leveraging the internet to reach billions of people across the globe on a 24/7 basis. Outside of the entire internet shutting down or all of your digital content being revoked from the internet -- the shelf life of digital marketing strategies lasts for a really long time. However, the disadvantage is that you lose a bit of that personal touch to fully connect with a potential client. There are tons of paid advertisements, blogs, podcasts, on the internet, making specialization on content and products/services --that much more important in your marketing.
Conversely, with in-person marketing strategies, your customer reach is limited to however many people are in that room with you. The shelf life of that live event, mastermind, or in-person meet up tends to end when that live event is over. But despite that, it is a lot easier to capture people’s attention and develop one-on-one rapport with your audience in that physical setting.
There are multiple marketing avenues for you to be seen and heard by your ideal audience. However, the fundamentals of getting new clients doesn’t have to be difficult and remains the same:
Step One: Get found by your client
Step Two: Turn sales prospects into clients by speaking their language in terms of their pain points and where they would like to be
Step Three: Turn clients into repeat clients that also gather raving loyal fans for your brand